Dubai, UAE – 24 October 2024 – In a historic move to elevate the Strongman discipline to the global stage, Vladimir Burdun, President of the World Strongman International Union and CEO of Emirates Sports Group, attended the IF Forum 2024 in Lausanne, Switzerland. This landmark event, held at the iconic Olympic Museum, marks a critical step towards integrating Strongman into the Olympic Games.
Operating under the Emirates Sports Group, the World Strongman International Union is spearheading an innovative campaign to achieve official Olympic recognition for Strongman. Burdun’s participation, by invitation of the Alliance of Independent Recognized Members of Sport (AIMS), highlights the growing prominence of Strongman as a competitive discipline.
Historic Representation at the IF Forum 2024
Held from October 22nd-24th, the IF Forum 2024 brought together global sports leaders to discuss the future of international sports. Burdun’s presence signifies the first effort from the Middle East to introduce a new sport to the Olympic platform. During the forum, Burdun engaged in crucial discussions with AIMS President Stephan Fox, representatives from the International Olympic Committee (IOC), and the World Anti-Doping Agency (WADA), aiming to align Strongman with Olympic standards.
Vladimir Burdun’s Vision for Strongman’s Future
“Participation in the IF Forum 2024 is a pivotal opportunity to present Strongman as a legitimate international sport,” said Burdun. “This platform enables us to strengthen ties with leading sports organizations worldwide and brings us closer to our goal of Strongman’s inclusion in the Olympic Games.”
The campaign for Olympic recognition involves meeting strict criteria set by the IOC, requiring strategic planning, collaboration, and significant organizational development.
About the IF Forum 2024
The IF Forum 2024, held at the Olympic Museum in Lausanne, featured an inspiring setting with Lac Léman and the Alps as a backdrop. Supported by partners such as Explore Edmonton and Sport Event Denmark, the forum serves as a critical meeting point for global sports leaders.
About World Strongman International Union
The World Strongman International Union, under Emirates Sports Group, is dedicated to promoting and developing Strongman as a global sport. Hosting annual competitions, the Union is committed to expanding Strongman’s presence and preparing it for Olympic inclusion.
Strongman: A Sport of Strength and Endurance
Strongman competitions feature disciplines such as Atlas Stones, Farmers Walk, and Deadlift, promoting mental and physical strength. The sport includes various weight classes, ensuring competitive fairness across categories.
Upcoming Strongman Events and Initiatives
Following the success of the Strongman Championship held at Emirates Sports Hotel and Apartments in March 2024, future competitions will be hosted annually in Dubai, drawing international attention and participation.
